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Like oodles folks, I have been victimization KEI for a number of incident now to make certain what keywords I should reference point next to my web locality. And this has led me to proper solicitous next to the results KEI provides and the keywords it suggests. I necessitate to say here that my concern is highly personal as many an folks are gayly victimization KEI and don't give the impression of being to have a obstacle next to it.

My principal concern with KEI is that, by the way it works, it securely favours demand book of numbers without, I feel, effectively winning into account the same supply numbers.

I obligation to say here that I understand equip book as a cognitive content of how competitive a keyword is. For example, if keyword 1 has a give of 200,000 while keyword 2 has a give of 5,000,000, later I would reflect keyword 2 as mortal more competing than keyword 1.

And all things self equal, I would prefer to target a keyword that is smaller number competitive and next to smaller number demand, rather than a importantly emulous keyword that has a high economic process. The object for this is that I perceive that I have a enhanced break of cornering a branch of a less contending marketplace than I do that of a extremely contending one.

Based on my concern beside KEI, I have decided to instigate an alternative. I have named this alternate "Competition Indexed Demand" (CID). Now, CID plant out the selling latent of keywords in a associated way to KEI but it uses a incompatible formula, one that takes more into explanation the provide numbers of keywords (or their fight).

For example, using "ranking" as the starting keyword with Overture, KEI suggests the stalking top 3 keywords,

Keyword........................Demand.....Supply.......KEI

nfl field general top-level........43,474.....75,800......24,934

nfl clout superior..............43,171....122,000......15,277

college basketball commanding.....71,149....541,000.......9,357

while CID suggests the consequent top 3 keywords,

Keyword.................................Demand......Supply.......CID

dick vitale school hoops top-level..16,983......33,400.......640

nfl quaterback superior..................43,474......75,800.......427

vote nba right commanding...................3,129......30,200.......394

Comparing the 2 sets of results, you can see how CID favours less bout compared to KEI. I have now used CID for comparatively a figure of keyword investigating projects and have found that not just it favours humiliate competition, but it likewise suggests keywords that, I feel, have a bigger demand-supply set off.

Given that CID is an alternate to KEI, you now have to receive a result once doing your keyword investigation in writ to find out the marketing probable of the incomparable keywords to use. The decision is: shall I use KEI or CID? The reply to this sound out is straightforward: if you want to focus on in flood emergency past use KEI, and if you privation to centering on lower competition, consequently use CID.

Furthermore, based on my obervations of KEI and CID results, I have cloth the want to move up with 2 rules to recoil from both KEI and CID generating what I cognizance are strangely soaring book of numbers. My scrutiny has been that these dignified book of numbers are mostly generated because the call for and/or endow book are too big.

These 2 rules are:

- "the 100 k demand rule" which states that "any keywords whose need numbers are preceding 100 thousands should be ignored",

- "the 10 a million hand rule" which states that "any keywords whose supply numbers are preceding 10 million should be ignored".

Applying these 2 rules to KEI and/or CID will back you establish more realistically the merchandising promise of keywords.

In conclusion, CID should be seen as an alternate to KEI and not as substitute for KEI. The justification for this is that CID focusses on the fight of keywords patch KEI focusses on the put in for.

Serge M Botans

Contact:

Phone: 61-03-9478-7088 or 61-0415-642424

Web Site: [http://www.cattle-ramp-seo.com]

PS. I have not at present discharged the CID mathematical statement. However, you can download my system of rules Keywords Analysis to research your keywords victimisation KEI and/or CID [http://www.cattle-ramp-seo.com/KeywordsAnalysis.zip]